discerned a consumer need out there.” Then he gives a brief summary of the book, substituting the word business for church, to demonstrate that the same management principles currently producing megachurches will work in the corporate world. Ironically, he is quoting a pastor who has borrowed his philosophy from successful secular entrepreneurs. The assumption is being made on both sides that whatever “works” in the corporate realm is automatically transferable to the church and vice versa. For example,
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